By using repetition, images, and other strategies - all of which communicate truths in ways that are not cognitively or propositional - marketing forms us into the kind of persons who want to buy beer to have meaningful relationships, or to buy a car to be respected, or buy the latest thing to come along simply to satisfy the desire that has been formed and implanted in us. It is important to appreciate that these disciplinary mechanisms transmit values and truth claims, but not via propositions or cognitive means; rather, the values are transmitted more covertly.. This covertness of the operation is also what makes it so powerful: the truths are inscribed in us through the powerful instruments of imagination and ritual. James K.A. Smith
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More Quotes By James K.A. Smith
  1. We have created youth ministry that confuses extroversion with faithfulness. We have effectively communicated to young people that sincerely following Jesus is synonymous with being 'fired up' for Jesus, with being excited for Jesus, as if discipleship were synonymous with fostering an exuberant, perky, cheerful,...
  2. We all - whether naturalists, atheists, Buddhists, or Christians - see the world through the grid of an interpretive framework - and ultimately this interpretive framework is religious in nature, even if not allied with a particular institutional religion.
  3. It's not that we start with beliefs and doctrine and then come up with worship practices that properly "express" these (cognitive) beliefs; rather, we begin with worship, and articulated beliefs bubble up from there. "Doctrines" are the cognitive, theoretical articulation of what we "understand" when...
  4. By using repetition, images, and other strategies - all of which communicate truths in ways that are not cognitively or propositional - marketing forms us into the kind of persons who want to buy beer to have meaningful relationships, or to buy a car to...
  5. It is precisely this refusal of the Cartesian paradigm that characterizes Radical Orthodoxy, which seeks to reanimate the account of knowledge offered by Augustine and Aquinas. On this ancient-medieval-properly-postmodern model, we rightly give up pretensions to absolute knowledge or certainty, but we do not thereby...
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